For two seasons, I’ve been able to work with Burberry on their online implementation of their Annual Report. Collaborating closely with the brand and our in-house print design team we’ve been able to create an integrated digital and print offering that’s won multiple awards across both mediums.

Working with an established brand like Burberry is a great opportunity to find a balance between keeping the consistent look and feel, while also pushing the envelope in new ways of exploring the creative expression of the brand.

Best online report: FTSE 100
Gold – 2021

Best online report: FTSE 100
Silver – 2022

β€œIn this revolutionary age, few people
can afford to be careless about their clothes.”

Thomas Burberry
2022 - Online Annual Report

A year of Open(ing) Spaces

Building on the success of the previous year’s report, for 2022 we wanted to go even bigger. Linking with the theme of the printed report, we used more bold fullwidth images as well as inserted ambient video to further draw the reader in.

A key section of the report was the strategic report highlights, which we translated into an interactive accordion opening up in to mini case studies on each of the 4 sections.

2021 - Online Annual Report

Creativity Opens Spaces

For the 2021 Annual report, we lead with a focus on their purpose of using creativity to open spaces. Through this lens, we brought to life the year in review of the business by showcasing all of the great spaces and events that the brand created through video and imagery. For key sections of the report, we utilized a horizontal scroll to engage the reader, and call back to opening spaces in a different way.