”Design and branding are not a veneer at eve. They are at the core of our product strategy and inform everything we think and do.Our Design Philosopyeve sleep
Creating a solid foundation
Working with the co-founders during the beginning of my time at the company, we realized that even though eve had quite a strong identity to begin with, it needed to be formalized to ensure consistency and drive brand awareness.
Evolution and Polish
With that task at hand, I went through all the work that had been done at eve so far and created a basic brand and style guide for how we would move the brand forward and maintain its consistency. I refined the logo, consolidated the colour palette, and updated the brand colour to better reflect the feeling of the brand.