For the Quitbit project, I was brought in to design all the collateral materials to go hand in hand with the video that Union Creative produced. This entailed designing a splash page, page takeover ads as well as wild postings to be put up throughout Toronto.
I loved working on this project because we were able to push the boundaries of a subject that not many people like to talk about. Thus creating a dialogue about a difficult subject.
The project was recently featured in ADweek.com as well.